With over 22 years in the communications space, James has established himself as an expert in chat, messaging and AI strategy, and has a lengthy track record helping global organizations drive incremental revenue or realize substantial cost savings through delivery of exceptional Conversational CX. 
In his current role at Infobip, James manages messaging partnerships with Apple, Google and Meta and focuses his energies on helping brands build transformational rich-messaging experiences that support 'Conversational Commerce', Conversational Marketing' and Conversational Service'