Francis Riley

About Francis Riley

Francis Riley joined Bahamas Paradise Cruise Line (now relaunched in May 2022 as Margaritaville at Sea) in March 2019, initially with a remit to develop the trade distribution channels. In June, Riley added marketing, revenue management and the call center to his responsibilities and reports directly into the CEO.

Prior to joining Bahamas Paradise Cruise Line, Riley spent a year as Senior Vice President Sales, The Americas, for Traveltek, a global travel technology provider and was responsible for building the US Sales team and acquiring new business for the UK domiciled organization. Before leaving Norwegian Cruise Line in 2017, (having previously worked for the company from 2004 to 2008) as Senior Vice President International Sales, Marketing & Operations, Riley held senior leadership role within the organization overseeing international sales, operations, passenger services and marketing for Europe Middle East and Africa, as well as overseeing Norwegian’s UK office in Southampton and their Continental European offices in Wiesbaden and Malta.

In addition, Riley was responsible for NCL’s International consumer marketing centralized in Miami that covered Latin America, China, Asia and Australia
Prior to re-joining Norwegian in 2010, Riley was responsible for cruise development at Tourico Holidays. He previously worked for Norwegian in the United Kingdom, having joined in 2004 and was appointed Managing Director of the then company’s London office in June 2006.

Riley relocated to Miami in October 2007 to oversee Norwegian’s international business development before returning to Europe in 2011 where he was based out of the Continental European office in Wiesbadenoverseeing both the European & MEA business as well as NCL’s International markets across Asia Pacific and Latin America. Riley relocated back to Miami in 2015 to take up his Senior Vice President role.

Riley began his career in the UK with Thomas Cook in a variety of roles including travel consultant, reservations, sales, marketing and commercial relations before joining British Airway’s Air Miles Travel Company (AVIOS), where he spent five years directing Air Miles supplier agreements. He also worked in the loyalty marketing sector with Nectar, the UK’s largest loyalty program.

Riley is originally from the United Kingdom, spending the majority of his time based and working in London before moving to Miami in October 2007. He received aBTEC HND in Travel & Tourism from Durham University in the UK.