Denise Lee Yohn

With her expertise and inspiring approach, Denise has become an in-demand
keynote speaker on building great brands and exceptional organizations. She
has addressed business leaders around the world at corporate events such as
Facebook, NFL, and Lexus, and conferences including International Consumer
Electronics Show (CES), The Art of Marketing, and Sustainable Brands.
News media including CNBC, FOX Business TV, The Wall Street Journal, and
NPR call on Denise when they want an expert point-of-view on hot business
issues.

Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin'' Donuts, and other leading companies.