Bruce Temkin is an industry visionary and is often referred to as the “Godfather of Customer Experience.” He has helped many of the world''s leading brands and hundreds of tech companies -- from start-ups to software behemoths — to gain clarity amid paralyzing levels of ambiguity, complexity, and uncertainty. He is a highly sought after advisor and keynote speaker who is known for forecasting technology-driven trends, anticipating their impact on human beings, simplifying the complex, and providing clear and actionable advice. Bruce created and led the Qualtrics XM Institute, which provides thought leadership and training on Experience Management (XM), and has built a global community of more than 8,000 XM professionals. Prior to Qualtrics, Bruce led Temkin Group, which provided research, advisory, and training services that helped many of the world’s leading brands build customer loyalty by engaging the hearts and minds of their customers, employees, and partners. He is also the co-founder and Chairman Emeritus of the Customer Experience Professionals Association. Prior to Temkin Group, Bruce spent 12 years with Forrester Research during which time he led the company''s B2B, financial services, eBusiness, and customer experience practices and was the most-read analyst for 13 consecutive quarters.