Beth Ziff

About Beth Ziff

In the age of social media, it's easier than ever before for brands to connect with consumers. But, striking the right tone when dealing with recalls, data breaches, political or PR events, and other high-volume crisis events can be a tall order.

In this session, American Customer Care Executive Vice President of Customer Engagement and Premiere Response co-founder Beth Ziff will discuss how crisis and issues consumer engagement has evolved as new channels emerge and how working with an outsourced customer relationship management firm can give brands an edge when dealing with recalls and other issues.

Ms. Ziff will highlight the hallmarks of great consumer engagement in a crisis situation, and especially what you can benefit from and what to focus on when outsourcing this monumental effort.