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Mike Kaplan
Chief Marketing Officer,
AVOXI
Mike has more than two decades of B2B marketing experience, working with software and tech-enabled companies across a range of sectors and growth stages. As CMO at AVOXI,
Mike is responsible for all marketing strategy and programs, including demand creation, product marketing and brand building.Prior to AVOXI, Mike was the CMO of CloudCheckr, a private equity-backed cloud management software provider, where he helped accelerate top-line growth that resulted in a successful strategic acquisition by NetApp. Previously, he led marketing for Retroficiency, which was acquired by ENGIE Impact (formerly ECOVA), where he led the creation of a new category of vertical analytics SaaS and drove market adoption. He subsequently was elevated to CMO of ENGIE Impact, which nearly doubled revenues during his tenure. As a strategy consultant for CSMG (now Cartesian), Mike managed and delivered go-to-market and product strategy, business case and opportunity assessment engagements for technology, media and telecom clients and investors. Based in Needham, MA, Mike holds an MBA from Massachusetts Institute of Technology Sloan School of Management and a Bachelor of Arts in Media Studies from the University
of Rochester.
Mike is responsible for all marketing strategy and programs, including demand creation, product marketing and brand building.Prior to AVOXI, Mike was the CMO of CloudCheckr, a private equity-backed cloud management software provider, where he helped accelerate top-line growth that resulted in a successful strategic acquisition by NetApp. Previously, he led marketing for Retroficiency, which was acquired by ENGIE Impact (formerly ECOVA), where he led the creation of a new category of vertical analytics SaaS and drove market adoption. He subsequently was elevated to CMO of ENGIE Impact, which nearly doubled revenues during his tenure. As a strategy consultant for CSMG (now Cartesian), Mike managed and delivered go-to-market and product strategy, business case and opportunity assessment engagements for technology, media and telecom clients and investors. Based in Needham, MA, Mike holds an MBA from Massachusetts Institute of Technology Sloan School of Management and a Bachelor of Arts in Media Studies from the University
of Rochester.
Sessions
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16-Apr-2025Seminar Theater 2Survey Says! The Future of Contact Center Voice is in the Cloud