Bridging the Gap: How Marketing and Customer Service Create Seamless CX

Discover how marketing can drive measurable ROI and transform customer experience (CX) by working hand-in-hand with operations and service teams. This session dives into actionable strategies to: align marketing messaging with operations for consistency across touchpoints, leverage analytics to anticipate customer needs, and integrate tools like chatbots and automation to streamline workflows. Learn how to connect marketing campaigns directly to satisfaction, retention, and lifetime value, proving the impact of CX-focused marketing on your bottom line.