Educate. Defend. Grow. Strategies engaging customers with embedded solutions.
17 Apr 2025
Keynote Theater 1
Breaks down how the Educate, Defend, Grow framework aligns with an embedded buildout, customer behavior, and campaign strategy—without requiring CAC or internal lift. Explores how financial institutions are unlocking long-term value by embedding insurance into the digital experience their customers already trust. This model offers a roadmap from awareness to advocacy.