Alain Henein

Alain is a passionate IT leader with over 20 years of experience, now serving as Vice President of Customer Experience and Information Technology . His journey in technology has not just been about systems and strategies, but about a deep-rooted belief in the transformative power of exceptional customer experiences.

Alain believes that at its core, customer experience is a human-centric endeavor—one that is shaped by the values, emotions, and connections we build. It's about creating seamless journeys that not only solve problems but also inspire trust, empathy, and delight. Over the years, working across e-commerce, manufacturing, and retail, Alain learned that the true measure of success lies in how technology can bridge the gap between intricate processes and genuine human interactions.

Guided by this philosophy, he dedicated himself to fostering cultures of collaboration and accountability, where creativity thrives, and every innovation is driven by empathy for the customer. Alain sees technology not as an end, but as a means to craft meaningful experiences—integrating omnichannel strategies, advanced analytics, and cloud-based solutions to create a seamless network of touchpoints that resonate on a personal level.

As VP of CX and IT, Alain is an advocate for initiatives that go beyond efficiency and growth, aspiring instead to create ecosystems where customer satisfaction is paramount. He is committed to building high-performing teams that share this vision—ones that innovate with purpose, deliver with heart, and continuously seek to elevate the human experience through technology.

In essence, technology is a catalyst for shaping experiences that matter, fostering relationships that endure, and ultimately, leaving a positive imprint on both organizations and the lives of their customers.